Traditional advertising channels include: television, radio, newspapers, magazines, and outdoor (billboards, transit, etc.). The growth in usage of the Internet has added a sixth outlet, social media to the mix.

A few years ago there were three major TV networks. There was an era when advertising during prime time on those three networks could reach 80% of the households in the US. Back then most households got a newspaper delivered to their doorstep every day.

With today’s changing media landscape one can easily get distracted with the communication task at hand. At Steele we simply let each of our clients’ brands light the way. By keeping their core competencies at the forefront of our decision making process we are able to continually make the right choice.